Investing isn’t all about number crunching and rigorous analysis. Although they play a vital role in helping us make investment decisions, it’s important to remind ourselves from time to time of our limitations in behaving rationally all the time. We are humans and often rely on simple, superficial judgments and analyses when faced with a seemingly complex decision. It may even seem that we are doing our best and taking everything into account, but we may be utterly oblivious to biases and cognitive errors behind the scene. These errors & biases can be costly and not give you the result you were hoping …