Financial planning is easier if your philosophy of investment is clear. Here are 25 mantras every investor should keep in mind in order to make smarter investment decisions. 1) Equity is not the only asset class we have. 2) Mutual Fund is a way of investing, not an asset class.  3) Asset classes are differentiated based on the risk associated with each of them. 4) Gold is not something that we consume. We can love it; we can depart it too. It is an important asset class for investment. 5) Do not fall in love with any investment. Sometimes all of them deserve a profit …

Financial planning gives a direction to our lives. Without knowing our finances, our goals and the timeline we expect to reach each goal, life moves like a rudderless ship.  A person, who knows the following facts, leads an organised life in terms of money matters than one who doesn’t know them clearly, despite whoever earns more: We all know a few facts, or we can know them easily – how do the sovereign bonds grow in the country (the risk-free rate) and how the consumer prices are growing (inflation). We all know the most certain in life is to die, but we do not …