What is common to Sachin Tendulkar, Brain Lara, Virat Kohli, Rohit Sharma and AB de Villiers to name just a few? They have all used the MRF logo on their cricket bats. No other brand in the world can boast of association with such big sporting icons. In 1946, when K. M. Mammen Mappillai started a toy balloon manufacturing unit with a funding of Rs.14000 in a humble shack at Tiruvottiyur, Madras, little did he know where his venture would lead to! By 1949, the company was making latex cast toys, gloves and contraceptives and in 1952 it changed course …